Marketing tips and advice to help you succeed in the digital world.
Let’s Talk – with Joseph Norris.
Here are my key ingredients for a good day: Strong coffee, good work, time with family, and a pint of local beer.
Tips to boost your brand. Beware of brand drift
Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page,...
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Building a brand for one person
Today I’m at Semi Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix.
Beauty attracts and coercion repels.
Beauty attracts and coercion repels. The law of attraction is as old as time. The hero attracts us and the villain who uses force and manipulation repels us.
Two golds and two highly commended Pride in Print Awards
Three of Downing Creative Marketing projects won four awards at the New Zealand Pride in Print Awards held at Sky City Auckland on Friday night (May 11). These included 2 Gold Medals and 2 highly...
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Chamber of Commerce rebrand
We’ve found that a lot of businesses and organisations have identity issues,” says Tony. “Bell-bottoms were great in the 70’s and mullets were wild in the 80’s, but can you imagine trying to display all...
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Omega Plus – Launching a successful supermarket brand.
Every day new FMCG (Fast Moving Consumer Goods) packaging hits the supermarket shelves, with 80% failing in the first two years. So the question is, how do you set up your new supermarket packaging to...
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Nelson art — worth its weight in gold.
The 2014 Nelson Arts Guide has been out for a couple of months now and is flying off shop shelves across the region.
Feast for the Senses
Feast for the Senses launched this month and we haven’t been this excited since someone stuck a cone on the top of the Cathedral spire.
A resounding slap of creativity.
While a slap across the face is provocative, we actually used projection for a less stinging affect, but still got a lot of attention.
Give the gift of nature.
Brook Waimarama Sanctuary is building a pest-proof fence around the sanctuary and need financial support. We have created a case statement document to help communicate the vision of the future for the sanctuary, with the...
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Nelson festival gets jazzed-up.
When Frances McElhinney from Nelson School of Music approached us about doing the Nelson Jazz and Blues Festival artwork last year, we jumped on it like a boy on a bouncy castle. We have been...
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