by Downing | May 19, 2021 | Article, Branding
One brand or multiple brands? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have a range of products or...
by alpha | Jul 2, 2019 | Branding, Marketing, Tips & Advice, Websites
If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down the page, or doesn’t even make the cut! What gives? Over the...
by alpha | Jun 5, 2019 | Branding, Marketing, Tips & Advice
Brands with a purpose connect emotionally “What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about what you are doing but why you are doing...
by alpha | Jun 4, 2019 | Branding, Marketing, Tips & Advice
… or people love brands that love people. It’s a simple thought but it’s one that I work hard to bring people back to. A brand doesn’t exist in a vacuum. It lives in the real world, repelling competitors, and attracting customersSome people in business start by...
by alpha | Jun 4, 2019 | Branding, Marketing, Tips & Advice
A good name is more valuable than gold When you first come into the world, you’re given a name. Likely chosen by your family, this name will, more often than not, have significance and meaning attached to it. Perhaps you were named after a relative, a historical or...
by alpha | Jun 4, 2019 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
It seems to Tony Downing that everyone wants to stand out but no one wants to be different. Driving through Murchison recently I noticed a pink sheep among his woollen buddies on a paddock. It brought a smile to my face and got me thinking… First, there is a...
