by alpha | Feb 10, 2020 | Advertising, Marketing, Tips & Advice
Don’t propose to your customers on the first date. Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before they’ve built a relationship and...
by alpha | Nov 17, 2019 | Advertising, Tips & Advice
Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like a choir of feral cats. I stopped short of getting to the target number of...
by alpha | Sep 13, 2019 | Advertising, Marketing, Tips & Advice, Websites
Should I have a social media page instead of a website — or both? As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use...
by alpha | Jun 4, 2019 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
It seems to Tony Downing that everyone wants to stand out but no one wants to be different. Driving through Murchison recently I noticed a pink sheep among his woollen buddies on a paddock. It brought a smile to my face and got me thinking… First, there is a...
by alpha | Nov 22, 2018 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a snapshot of your signs (building and vehicles)...
by alpha | Aug 11, 2018 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
Today I’m at Semi-Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix. One question asked how do you make a product that appeals to millions. Ethan Eismann from AirBnB answered ‘We start by designing a product that...
