by alpha | Nov 22, 2018 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a snapshot of your signs (building and vehicles)...
by alpha | Aug 11, 2018 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
Today I’m at Semi-Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix. One question asked how do you make a product that appeals to millions. Ethan Eismann from AirBnB answered ‘We start by designing a product that...
by alpha | Jun 5, 2018 | Graphic Design, Marketing, Tips & Advice
Beauty attracts and coercion repels. The law of attraction is as old as time. The hero attracts us and the villain who uses force and manipulation repels us. The marketing thought here is; how can we make our communication more appealing, attractive and magnetic? I...
by alpha | May 18, 2018 | Awards, Graphic Design
Three of Downing Creative Marketing projects won four awards at the New Zealand Pride in Print Awards held at Sky City Auckland on Friday night (May 11). These included 2 Gold Medals and 2 highly commended awards.The New Zealand King Salmon Ora King Business cards won...
by alpha | Apr 16, 2018 | Branding, Case Study, Marketing, Tips & Advice
There seems to be a lot of confusion about brand, logo, and identity design. We talk to Tony Downing of Downing Creative Marketing to unpack what brand identity is. We’ve found that a lot of businesses and organisations have identity issues,” says Tony. “Bell-bottoms...
