by alpha | Nov 22, 2018 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a snapshot of your signs (building and vehicles)...
by alpha | Aug 11, 2018 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
Today I’m at Semi-Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix. One question asked how do you make a product that appeals to millions. Ethan Eismann from AirBnB answered ‘We start by designing a product that...
by alpha | Jun 5, 2018 | Graphic Design, Marketing, Tips & Advice
Beauty attracts and coercion repels. The law of attraction is as old as time. The hero attracts us and the villain who uses force and manipulation repels us. The marketing thought here is; how can we make our communication more appealing, attractive and magnetic? I...
by alpha | Apr 16, 2018 | Branding, Case Study, Marketing, Tips & Advice
There seems to be a lot of confusion about brand, logo, and identity design. We talk to Tony Downing of Downing Creative Marketing to unpack what brand identity is. We’ve found that a lot of businesses and organisations have identity issues,” says Tony. “Bell-bottoms...
by alpha | Oct 7, 2017 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
Omega Plus – Launching a successful supermarket brand. Every day new FMCG (Fast Moving Consumer Goods) packaging hits the supermarket shelves, with 80% failing in the first two years. So the question is, how do you set up your new supermarket packaging to have the...
by alpha | Jul 15, 2015 | Advertising, Case Study, Graphic Design, Marketing
Feast for the Senses Feast for the Senses launched this month and we haven’t been this excited since someone stuck a cone on the top of the Cathedral spire. Cathy from Uniquely Nelson approached us several months ago to float the idea of creating a local...
