by alpha | Oct 7, 2017 | Advertising, Branding, Graphic Design, Marketing, Tips & Advice
Omega Plus – Launching a successful supermarket brand. Every day new FMCG (Fast Moving Consumer Goods) packaging hits the supermarket shelves, with 80% failing in the first two years. So the question is, how do you set up your new supermarket packaging to have the...
by alpha | Jul 15, 2015 | Advertising, Case Study, Graphic Design, Marketing
Feast for the Senses Feast for the Senses launched this month and we haven’t been this excited since someone stuck a cone on the top of the Cathedral spire. Cathy from Uniquely Nelson approached us several months ago to float the idea of creating a local...
by alpha | Feb 21, 2015 | Advertising, Case Study, Graphic Design, Marketing, Websites
A resounding slap of creativity. While a slap across the face is provocative, we actually used projection for a less stinging affect, but still got a lot of attention. Something bright and bold was needed to kick start the 2014 Nelson Marlborough Institute of...
by alpha | Jan 1, 2015 | Advertising, Case Study, Graphic Design
Nelson festival gets jazzed-up. When Frances McElhinney from Nelson School of Music approached us about doing the Nelson Jazz and Blues Festival artwork last year, we jumped on it like a boy on a bouncy castle. We have been designing artwork for local festivals...
by alpha | Oct 21, 2013 | Advertising, Case Study, Graphic Design
Tattoo art captures physical theatre dynamism. In March this year, our creative team set to work with a brief to create a visual identity for the Nelson Arts Festival 2013, a brief that reflected the overwhelming number of physical theatre performances the programme...
