by alpha | May 20, 2022 | Article, Marketing, Tips & Advice
Winning In the Age of Disruption How do you maintain and grow sales in this age of massive disruption? Covid, world politics, rising costs and interest rates, staff shortages and general anxiety are smashing many businesses, affecting sales and profitability. How...
by Downing | Dec 7, 2021 | Article, Tips & Advice
“Creativity is the variable that multiplies” The headline above is a favourite quote from Gary Vaynerchuk (marketing legend) about the power of creativity to make a huge difference in your marketing comms. Here are a few more thoughts that I find helpful...
by Downing | Oct 12, 2021 | Article
How owning an idea in your customers mind is one of the most valuable results of successful branding. Companies spend trillions every year trying to get their share of it. New Zealand’s most successful businesses invested billions last year to claim their piece....
by Downing | Sep 13, 2021 | Article, Marketing
What is a digital marketing strategy and why does your business need one? The average person spends more than seven hours per day engaged in some form of digital media, over double what they spend on traditional media. With that number rising, having a digital...
by Downing | May 19, 2021 | Article, Branding
One brand or multiple brands? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have a range of products or...
by Downing | Dec 10, 2014 | Article
The process of getting other websites to link to pages on your own website is known as link building. The goal of link building is to increase the “authority” of your pages in Google’s eyes, allowing them to rank higher and attract more search...
