Marketing tips and advice to help you succeed in the digital world.

7 things you need before you start an online store.

Recently we have had a flurry of businesses trying to convert their static websites into online shops. They now realise the world has changed, and that selling products and services online are essential if they...

Don’t propose to your customers on the first date.

Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before...

An introduction to A/B Split Testing

Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like...

How to stop important emails going into my spam folder.

It is important not to miss any of your important emails. Sometimes your email provider filters your emails and sends them to your junk or spam folder. To make sure emails always arrive in your...

Should I have a social media page instead of a website — or both?

As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use social media exclusively to promote...

Award winning business cards that look like real salmon skin

How to beat Google – try a different strategy.

If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down...

How to define your brand’s purpose

“What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about...

People ignore brands that ignore people…

… or people love brands that love people. It’s a simple thought but it’s one that I work hard to bring people back to. A brand doesn’t exist in a vacuum. It lives in the...

How to choose a good brand name?

A good name is more valuable than gold. When you first come into the world, you’re given a name. Likely chosen by your family, this name will, more often than not, have significance and meaning...

Time to give your brand a personality make-over

Simple steps to refresh your web browser cache

‘I can’t see the changes that you have made to my website!’ If this has happened to you, don ‘t worry it happens all time. I usually hear this most weeks when we have made...