The Fat Tui

The Fat Tui

by | Nov 30, 2020

New illustrated identity for the Fat Tui burger bar in Nelson City The Fat Tui — creators of amazing burgers, decadent doughnuts, and ice-cream sammies — launch a new identity and website design by Downing. When the owners of The Fat Tui moved their burger restaurant...
Big Bad Wolf

Big Bad Wolf

by | Jul 30, 2020

Big Bad Wolf are not your ordinary builders. Lead by two unique personalties, Chris and Simon, they have garnered a reputation for punching-above-their-weight in the Nelson building scene. We worked with them to create an identity that captures their unique approach...
South Pacific Salt

South Pacific Salt

by | Mar 4, 2020

Brand story, label, and website design for South Pacific Salt  South Pacific Salt is a boutique salt producer from Marlborough, New Zealand. They saw an opportunity to get their salt into the international market and approached us to develop their brand story. Story...
The Annual Report that Goes Deeper

The Annual Report that Goes Deeper

by | Dec 18, 2019

The annual report that goes deeper. For the 2019 New Zealand King Salmon annual report we took an ambitious approach to show depth. The theme was Blue Frontiers, and we wanted to create something that illustrated NZKS approach to creating a sustainable future. For...
The Scent of Creativity – A soy candle that sparks ideas

The Scent of Creativity – A soy candle that sparks ideas

by | Jul 22, 2019

Can you create a candle that has the scent of creativity? This year we set out to hand-make dozens of candles with a unique fragrance — the fragrance of creativity. Is it soothing lavender in a bath, or zesty lemon cheesecake? Or is it midnight coffee before a big...