Brand story, label, and website design for South Pacific Salt 

South Pacific Salt is a boutique salt producer from Marlborough, New Zealand. They saw an opportunity to get their salt into the international market and approached us to develop their brand story.


When the South Pacific tide recedes, and the north-westerly breathes across Lake Grassmere, a gown of white settles on the earth.  Pure sea salt gathers under the Marlborough sun, in Earth’s last refuge for all things pure, New Zealand.

Because New Zealand is renowned for being pure and remote, the products produced here are highly sought after. We used this selling proposition as a key point of difference in South Pacific’s brand story, and this influenced every detail from copywriting to label design.