Big Bad Wolf are not your ordinary builders. Lead by two unique personalties, Chris and Simon, they have garnered a reputation for punching-above-their-weight in the Nelson building scene.

We worked with them to create an identity that captures their unique approach to carpentry. Their lateral thinking and personalities were inspiration for the design of their logo. The ‘Built for good” tagline, colours and shield have become a brand system that is flexible and unforgettable.