The Fat Tui

The Fat Tui

by | Nov 30, 2020

New illustrated identity for the Fat Tui burger bar in Nelson City The Fat Tui — creators of amazing burgers, decadent doughnuts, and ice-cream sammies — launch a new identity and website design by Downing. When the owners of The Fat Tui moved their burger restaurant...
South Pacific Salt

South Pacific Salt

by | Mar 4, 2020

Brand story, label, and website design for South Pacific Salt  South Pacific Salt is a boutique salt producer from Marlborough, New Zealand. They saw an opportunity to get their salt into the international market and approached us to develop their brand story. Story...
The Scent of Creativity – A soy candle that sparks ideas

The Scent of Creativity – A soy candle that sparks ideas

by | Jul 22, 2019

Can you create a candle that has the scent of creativity? This year we set out to hand-make dozens of candles with a unique fragrance — the fragrance of creativity. Is it soothing lavender in a bath, or zesty lemon cheesecake? Or is it midnight coffee before a big...
New Zealand King Salmon Corporate Identity

New Zealand King Salmon Corporate Identity

by | May 21, 2019

3 Creating the ultimate salmon experience In October 2016 New Zealand King Salmon listed on the NZX and ASX. In their first year as a public company they saw a need to refresh and update their brand identity to communicate more effectively with their audience. We...
Ōra King Awards – The Journey to Sustainability

Ōra King Awards – The Journey to Sustainability

by | May 10, 2019

3 The Journey to Sustainability We are all on a journey of sustainability. Some of us are taking our first steps, some are further down the track. The team at Ōra King saw an opportunity to invite chefs, who are committed to being sustainable, to enter the 2019...