Rebrand case-study: A new name, logo, website, and identity for one of New Zealand’s leading commercial interior companies
Corva (formerly Ceilings and Interior Solutions) have been delivering award-winning interior fit-out services for commercial buildings across the South Island for over 30 years.
When this innovative client approached Downing, they had a long name, very little brand identity, and no online presence. What they did have was loyal clients, respect within their industry and over 30 years of experience. Their business had thrived on word of mouth referrals for many years, and it was time their branding represented them just as enthusiastically as their clients did. They turned to Downing to develop a memorable name, a compelling visual identity and an engaging website.
Setting up for Success with a Brand Strategy Workshop
A brand workshop was facilitated by Downing to review the current brand. During the workshop it became clear that the current name and image did not match the high quality work the company does. So a rebrand was set in motion to create an image and story that more accurately reflected the company now, and what it could be in the future.
Brand Name
In our naming process we identified key themes and developed hundreds of possible names, ranking each against a set of criteria. The final name, Corva, comes from a combination of two words – ‘cor’ referring to the interior and also the importance of the company’s core values and ‘va’ meaning to go or bring to life. The new name represents Corva’s dedication to bringing concepts to life through innovation, collaboration, and cutting-edge design.
Logo Redesign
The logomark represents an empty space, waiting to be filled – Corva’s area of expertise. The outlines are reminiscent of a floor plan and subtly infer the letter ‘C’ for Corva. The identity plays with space by using the logomark as either outlined or filled, suggesting empty space and occupied space, to express Corva’s expertise in transforming spaces.
Website Redesign
Having operated through word of mouth referrals and long-standing client relationships for more than 30 years, much of Corva’s reputation sat with their experienced team. The new website needed to hero these familiar faces as well showcase the array of impressive projects the team have completed and truly define their story. Downing completed copy writing, design, development and SEO optimisation to create a website which reflects the same level of polished design sensibility as Corva’s stunning interiors.
Working with the team at Corva was a truly collaborative process. From naming, through to logo creation and website design, every step was done with high attention to detail and in alignmemt with Corva’s values.
If you enjoyed this project, then check out our brand identity work for Living Design. To find out how we can create an identity for your business contact us, we’d love to hear from you.
