[et_pb_section fb_built=”1″ _builder_version=”3.23.3″ global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.downing.nz\/wp-content\/uploads\/2021\/05\/Identity-min-1.gif” title_text=”Identity-min (1)” _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Check out our portfolio <\/a>to see examples of our branding services.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.9.6″ custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Why are brands important?” _builder_version=”4.10.7″ text_text_color=”#000000″ link_text_color=”#2ea3f2″ quote_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n A strong brand gives you an advantage over your competition. It helps you stand out and get noticed. It makes what you offer more attractive to your ideal customers. And ultimately will generate greater profits because it creates extra perceived value.<\/p>\n \u201cA good brand goes to the core of an organisation and finds the extra value that the company offers over and above the tangible things that it sells. It then expresses that value in every area of the company or products. Branding can influence every level of the company, such as strategy, pricing, product development, people management, sales and, yes, promotion.\u201d \u2013 Tony Downing<\/em><\/p><\/blockquote>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.downing.nz\/wp-content\/uploads\/2019\/05\/Downing-design-website-marketing-portfolio-tyee.jpg” alt=”Image of Tyee logo development” title_text=”Tyee brand development” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MiJ9fQ==@” admin_label=”Image” _builder_version=”4.9.6″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”]Learn about how branding can add immense value.<\/a> A brand is a collection of perceptions that someone has of your service or product; it\u2019s what comes to mind when people think of your business. It\u2019s a gut feeling that a customer has about you. A brand design is not a logo, a product or an identity system. It can include these things but it is more than this. Great brands create an expectation, contain a big idea, tell a compelling story or touch people at an emotional level which ultimately makes good business sense.<\/p>\n \u201cProducts are created in the factory, brands are created in the mind.\u201d \u2013 Walter Landor<\/p><\/blockquote>\n 1. Organisation Brands<\/p>\n 2. Product Brands<\/p>\n 3. Personal Brands<\/p>\n Corporate brands capture the essence of an organisation and distil this into a clearly articulated brand that can be expressed through a full suite of marketing and communication tools. These tools can include a logo, website, signs, stationery and advertising.<\/p>\n Our branding services go to the heart of your organisation and brings out your unique value, values and personality. This then crafts these unseen aspects of your organisation into words and images that connect with your customers and stakeholders in positively motivating ways.<\/p>\n \u201cClear communication comes from knowing who you are and the value that your business adds to the world. Successful organisations create brands that amplify their strengths and so become bigger than any single person.\u201d \u2013 Tony Downing<\/em><\/p><\/blockquote>\n Large corporate brands such as Apple, IBM, Disney or Unilever all grew from small beginnings. One of the major strategies they employed to propel them forward was strong branding.<\/p>\n \u201cA business with a poor sense of its brand will often follow the competition, the latest trends or worse \u2013 simply maintain the status quo. On the other hand, a business with a clear sense of who they are and what they do well will operate predominantly in their strength zone and reap the rewards that bring.\u201d \u2013 Tony Downing<\/em><\/p><\/blockquote>\n The market is crowded with product brands. We see thousands of them every time you visit the supermarket. Why? Because they work. You could fill a glass bottle with carbonated water, sugar and flavour and sell it for a dollar. Or you could do the same and put a Coca-Cola label on it and market it for $1.50. The difference is brand. Strong brand development can create immense value for products and services. It differentiates your product from the competition and attracts the right kind of customers, clients or consumers.<\/p>\n Many business leaders and personalities need to build a personal brand to cut through the clutter and keep top-of-mind among their customers or audience. Gaining trust and confidence is the best way to fast-track business in an increasingly cynical world. Creating a personal brand that is anchored on your strengths is an authentic starting point. Crafting a compelling story and building a strong image with good visual aids is important to connect with the right customers and or team members.<\/p>\nWhy are brands important?<\/strong><\/h2>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.9.6″ custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”What is a Brand?” _builder_version=”4.11.2″ text_text_color=”#000000″ link_text_color=”#2ea3f2″ global_colors_info=”{}”]<\/p>\nWhat is a Brand?<\/strong><\/h2>\n
There are three types of brands:<\/strong><\/h3>\n
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1. Organisation Brands<\/h3>\n
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2. Product Brands<\/h3>\n
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3. Personal Brands<\/h3>\n