Marketing Archives - Downing https://www.downing.nz Authentic brands. Effective websites. Compelling marketing Sun, 01 May 2022 20:58:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.0 https://www.downing.nz/wp-content/uploads/2019/06/favicon.png Marketing Archives - Downing https://www.downing.nz 32 32 Big Bad Wolf https://www.downing.nz/project/big-bad-wolf/ Thu, 30 Jul 2020 01:39:16 +0000 https://www.downing.nz/?post_type=project&p=1933 The post Big Bad Wolf appeared first on Downing.

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Big Bad Wolf are not your ordinary builders. Lead by two unique personalties, Chris and Simon, they have garnered a reputation for punching-above-their-weight in the Nelson building scene.

We worked with them to create an identity that captures their unique approach to carpentry. Their lateral thinking and personalities were inspiration for the design of their logo. The ‘Built for good” tagline, colours and shield have become a brand system that is flexible and unforgettable.

These Big Bad Wolf tee shirts use high-visibility flouro ink to help them stand out on the job site

Carpenters Pencil

Unique menu slider for the Big Bad Wolf website

Responsive website optimised for mobile

Interior Build – Photography by Ana Galloway

Some of the Big Bad Wolf team with unique tees with high-visibility ink

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]]> The Annual Report that Goes Deeper https://www.downing.nz/project/the-annual-report-that-goes-deeper/ Wed, 18 Dec 2019 19:24:53 +0000 https://www.downing.nz/?post_type=project&p=1875 The post The Annual Report that Goes Deeper appeared first on Downing.

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The annual report that goes deeper.

For the 2019 New Zealand King Salmon annual report we took an ambitious approach to show depth.

The theme was Blue Frontiers, and we wanted to create something that illustrated NZKS approach to creating a sustainable future. For this book we created a unique dust jacket that, when folded, creates an illusion of deep ocean topography.

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]]> Ōra King Awards – The Journey to Sustainability https://www.downing.nz/project/the-ora-king-awards-2019/ Fri, 10 May 2019 02:51:07 +0000 http://134.209.14.202/?post_type=project&p=388 The Ōra King Awards were established to drive innovation and creativity among chefs who use Ōra King salmon. The annual competition is open to chefs in New Zealand, Australia, North America and Japan.

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The Journey to Sustainability

We are all on a journey of sustainability. Some of us are taking our first steps, some are further down the track. The team at Ōra King saw an opportunity to invite chefs, who are committed to being sustainable, to enter the 2019 Ōra King Awards and tell their unique story. 

Identity

We worked with the Ōra King team to create an identity for the awards that personified the sustainable journey. A full circle of ingredients, rotating in an infinite loop, became our symbol. It is a metaphor for all the little things we do separately that make a big difference together.

Back to projects

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